Forge
Hip-Hop Music App
Role
Product Designer
Tools
Figma
Lovable
Vercel V0
Figjam
Gemini
Time
3 weeks
Forge
Learning
Made Easy
Hip-Hop Music App
Forge
Role
Product Designer
Tools
Figma
Lovable
Vercel V0
Figjam
Gemini
Time
3 weeks
Role
Product
Designer
Tools
Figma
Lovable
Vercel V0
Figjam
Gemini
Time
3 Weeks
tl;dr:
tl;dr:
tl;dr:
Conducted 2 rounds of user interview, usability testing & a co-design workshop which:
Conducted 2 rounds of user interview, usability testing & a co-design workshop which:
Problem Statement
Problem Statement
Problem Statement
Companies now-a-days design their products to be harder to repair, how can I help people make better investments when buying something new?
User Interview Findings
When encountered with a problem with a product, owners look at 5 factors before deciding whether they can repair or buy new
When encountered with a problem with a product, owners look at 5 factors before deciding whether they can repair or buy new
When encountered with a problem with a product, owners look a few factors before deciding whether they need to buy new or repair
When encountered with a problem with a product, owners look a few factors before deciding whether they need to buy new or repair
There are certain scenarios where buying new becomes mandatory
There are certain scenarios where buying new becomes mandatory
Will be outside scope for this case study
Will be outside scope for this case study
When looking to buy people trust present owners more than commercial reviews
When looking to buy people trust present owners more than commercial reviews
People trust review from Reddit and other online forums more than official product pages and sponsored reviews
People trust review from Reddit and other online forums more than official product pages and sponsored reviews
Factors guiding what makes
people buy or repair
What do the
users want?
What do the
users want?
User Interview
Synthesis
User
Interviews
Decision
What do the
users want?
What do the
users want?
Buy
Features Catering to
Hip-Hop Specific Themes
Features Catering to
Hip-Hop Specific Themes
Repair
Change in Generalized
Music App Features
Change in Generalized
Music App Features
High
Features Catering to
Hip-Hop Specific Themes
Features Catering to
Hip-Hop Specific Themes
Low
Features Catering to
Hip-Hop Specific Themes
Features Catering to
Hip-Hop Specific Themes
Effort/Time to Buy to Effort/Time to repair Ratio
Features Catering to
Hip-Hop Specific Themes
Features Catering to
Hip-Hop Specific Themes
High
Features Catering to
Hip-Hop Specific Themes
Features Catering to
Hip-Hop Specific Themes
Low
Features Catering to
Hip-Hop Specific Themes
Features Catering to
Hip-Hop Specific Themes
Cost of Product to Cost to Repair Ratio
Features Catering to
Hip-Hop Specific Themes
Features Catering to
Hip-Hop Specific Themes
No
Features Catering to
Hip-Hop Specific Themes
Features Catering to
Hip-Hop Specific Themes
Yes
Features Catering to
Hip-Hop Specific Themes
Features Catering to
Hip-Hop Specific Themes
Fullfillment of Technological Needs
Features Catering to
Hip-Hop Specific Themes
Features Catering to
Hip-Hop Specific Themes
Old
Features Catering to
Hip-Hop Specific Themes
Features Catering to
Hip-Hop Specific Themes
New
Features Catering to
Hip-Hop Specific Themes
Features Catering to
Hip-Hop Specific Themes
Age of Product
Features Catering to
Hip-Hop Specific Themes
Features Catering to
Hip-Hop Specific Themes
Insufficient
Features Catering to
Hip-Hop Specific Themes
Features Catering to
Hip-Hop Specific Themes
Sufficient
Features Catering to
Hip-Hop Specific Themes
Features Catering to
Hip-Hop Specific Themes
Expertise to repair
Features Catering to
Hip-Hop Specific Themes
Features Catering to
Hip-Hop Specific Themes
Problem Encounter
Decision Making
Problem Encounter
Decision Making
Problem Encounter
Decision Making
User Interview
Secondary
Research
Problem
Metrics
Expertise
Effort
Time
Trust
Cost
No-Cost Solutions
Ask for help
Repair
Online Solution
Spending Solutions
Buy New
Get it Repaired
Buy Parts/Tools
Spending Solutions
Trends
User Interview
Secondary
Research
People Trust owner reviews more than commercial review
Problem
Buy Research Sources
User Interview
Secondary
Research
In-Person
Friends
Online
YouTube Reviews
First Party
Forums
What gets built?
Feature Scoping
Feature
Scope
Reasoning
Local Artist Discovery
In Scope
High demand; core cultural differentiator
Eras of Hip Hop
In Scope
High demand; core cultural differentiator
Sample Journey
Out of Scope
Not enough demand for MVP
Sub-Genre Filters
Out of Scope
Generally Available
Additional Explanation
of Lyrics
Out of Scope
High effort Low Demand
Redesign
Credit to Producers
Out of Scope
Metadata dependency;
Random Shuffle
Out of Scope
Platform-wide algorithmic issue, not specific to hip-hop UX
Explicit Content Switch
Out of Scope
Standard platform utility; low priority for initial core target audience
Conclusion/Next Steps
Conclusion/Next Steps
Conclusion/Next Steps
Anyone who listens hiphop
Anyone who listens hiphop
HARSHDEEP
NEHRA
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HARSHDEEP
NEHRA
Connect with me!
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HARSHDEEP
NEHRA
Connect with me!
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Connect with me!
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HARSHDEEP
NEHRA
HARSHDEEP
NEHRA
Connect with me!
Copy Email